Techfully Pro

Brand Identity & Web Design for a Software Rating Website

Techfully Pro is a software rating website. It aims to help users quickly research and compare business software solutions on one platform. Their objective is to clearly highlight software solutions and key features to leave visitors well informed.

Client: Techfully Pro
Date: 2018-10-10
Services: Logo Design, Brand Identity Design, Web Design

Project Goal

Minimal and easy to understand design.

Techfully Pro is entering a competitive industry. Most of the websites and logos of their competitors are busy and cluttered. They were looking for a minimal and easy to understand design that doesn’t confuse their users. We managed to achieve this goal by creating a unique brand identity and a smart website.

Design Process

After reviewing the design brief and doing the initial research, we came up with a list of keywords. These keywords were inspired by brand values as well as the meaning behind the name. They served as an inspiration for the whole design process, especially the logo. After sketching 40+ concepts we decided on the best 3 to present. The client liked one of the options right away and no further revisions were needed.

The chosen design is techy, friendly and memorable. When we finalized the brand identity project we created a strategy for their website and dived deep into drawing wireframes. Once the wireframes were approved, we designed a website that not only looks great but highlights only the most important information to leave their users well-informed – achieving the main goal of this project.