After reviewing the design brief and doing the initial research, we came up with a list of keywords. These keywords were inspired by brand values as well as the meaning behind the name. They served as an inspiration for the whole design process, especially the logo. After sketching 40+ concepts we decided on the best 3 to present. The client liked one of the options right away and no further revisions were needed.
The chosen design is techy, friendly and memorable. When we finalized the brand identity project we created a strategy for their website and dived deep into drawing wireframes. Once the wireframes were approved, we designed a website that not only looks great but highlights only the most important information to leave their users well-informed – achieving the main goal of this project.