Logo and Brand Identity Design for a Sales Platform

SalesFokuz offers sales software to their customers. They have a range of 4 different products to accommodate businesses of all sizes. They are a collective of a few passionate individuals who aim to revolutionize the sales software industry.

Client: SalesFokuz
Date: September 11, 2018
Services: Logo Design, Brand Identity Design

Project Goal

Refresh the outdated image.

The team at SalesFokuz felt that their old identity looked slightly outdated and needed a brand refresh. We kicked off the project by designing a logo, but later helped them with the stationery and custom iconography.

Design Process

After reviewing the design brief and doing the initial research, we came up with a list of keywords. These keywords were inspired by brand values as well as the meaning behind the name. They served as an inspiration for the whole design process, especially the logo.

We came up with a minimal and unique design that illustrates unity, target, and sales. The team at SalesFokuz¬†wanted to see some iterations around letter “S” as well but ultimately came back to the chosen concept in the first round. We finalized the logo and went to on to create a set of 30 custom icons and a full Bran Style Guide.