Occuparc

Logo Design for a Campsite Management Software

Occuparc is a new startup that provides an online management system for Campsites and RV Parks. Occuparc helps its customers with streamlining park operations, simplifying campsite reservations, call center services, etc.

Client: Occuparc
Date: June 14, 2018
Services: Logo Design

Project Goal

Launch with a memorable identity.

The main goal for this project was to help the company achieve a professional look and show that Occuparc is a game changer in the industry.

Design Process

After reviewing the design brief and doing the initial research, we came up with a list of keywords. These keywords were inspired by brand values as well as the meaning behind the name. They served as an inspiration for the whole design process, especially the logo.

We sketched 50+ ideas and narrowed down the choice to 3 options that fit the brand the best. After the presentation, client chose the first option which was in fact to most versatile and memorable design.