Launch with a memorable identity.
The main goal for this project was to help the company achieve a professional look and show that Occuparc is a game changer in the industry.
After reviewing the design brief and doing the initial research, we came up with a list of keywords. These keywords were inspired by brand values as well as the meaning behind the name. They served as an inspiration for the whole design process, especially the logo.
We sketched 50+ ideas and narrowed down the choice to 3 options that fit the brand the best. After the presentation, client chose the first option which was in fact to most versatile and memorable design.