Create a trustworthy brand identity.
The most important goal for this project was to create a trustworthy and congruent brand identity. 50t50.io needed to be presented in a manner of a big company to gain the trust and buy-in of its users. We managed to create a meaningful symbol that fully resembles the platform.
Just like every other project, this one also started with keyword brainstorming session. After that, we sketched 60+ ideas and chose the top 4 to present. The client immediately fell in love with the fourth solution.
After we created the Visual Style Guide and other brand identity collateral, we moved onto designing a website for them. The goal was to make a simple, functional and persuasive website.
We partnered with Zachary Murray from VanquishedMedia. His team created a great explainer video for 50t50.io that will also be used for promotional purposes.
“Jovan is an all-out amazing designer and provided great brand identities for my companies. Additionally, encompasses top-notch communications skills with an extraordinary sense of strategy and timing. I highly recommend Jovan as he will deliver you a polished product, never sacrificing integrity. A rising star to say the least.”